Sponsorship · October 2026
Sponsor Love Music More
A weekly music-craft show, newsletter, video channel, and archive for musicians, producers, engineers, and deep listeners. Host-read sponsorships from $500 an episode.
Current reach · as of October 2026
- episodes published, every Tuesday
- 226+
- interview guests
- 85+
- Substack email subscribers (owned audience; reporting can include opens and clicks)
- 4,000+
- all-time Spotify plays and downloads
- 21K+
- lifetime YouTube podcast views
- 148K+
YouTube, last 28 days
- Love Music More podcast views
- 5.1K
- Scoobert Doobert artist channel views
- 18.8K
- artist channel unique viewers
- 10.1K
- artist channel watch time
- 412h
92% of Love Music More views come from the official Scoobert Doobert artist channel, which has 1.4K subscribers. As of October 2026. Sources: YouTube Studio channel and podcast analytics, Spotify for Creators, and Substack.
The host and the audience
Sponsors are not buying generic podcast inventory. They are entering a creator world with music releases, production credits, videos, interviews, essays, and a direct audience.
The host
- Artist and producer
- Behind Scoobert Doobert, his primary music project: records, plus music videos and shorts on the Scoobert Doobert channel.
- Host of a weekly music-craft show
- 226+ episodes and 85+ interview guests.
- Producer, mixer, and player
- For Japanese TV, film, and artist projects: CHAI, bed (Fuji TV), OKAME.
- A recognizable editorial voice
- Serious craft, weird questions, and practical music ideas.
The audience
The audience is concentrated where music tools, education products, creator services, and gear brands want to reach: adult musicians and serious music fans.
- of YouTube views from ages 25–44
- 82.7%
- of all-platform listening from the U.S.
- 76%
- countries and territories, led by the U.S.
- 130+
Audience fit
- Music-makers and producers
- People who buy tools, plugins, courses, and services.
- Recurring lanes
- Production craft, music history, practice, wellness, and creative work.
- Deep listeners
- Long-form conversations with working engineers, producers, and artists.
As of October 2026. Sources: YouTube Studio audience analytics; Spotify, Apple, and RSS geolocation exports.
Where a sponsor shows up
One weekly episode feeds five surfaces, and a sponsor can be present on all of them.
Podcast audio feed
Spotify, Apple Podcasts, and RSS
YouTube podcast
Full episodes, clips, and descriptions with sponsor links
Substack newsletter
Posts live in the inbox and in the web archive
Scoobert Doobert artist channel
Official artist channel, music videos, and shorts
Searchable archive
Episode notes keep links findable on lukefwalton.com
Built for persistence. Reads are baked into episodes, links remain in show notes and archive pages, and sponsor content can continue to be found after the campaign window.
Guests sponsors will recognize
85+ interview guests so far: Grammy-winning mix engineers, hit songwriters, session players, and punk pioneers. A sample:
Andrew Scheps
Grammy-winning mix engineer
Adele, U2, Hozier
Craig Bauer
Grammy-winning engineer
Janet Jackson, Lupe Fiasco, Destiny’s Child
David Baron
Producer and mixer
Noah Kahan, Lana Del Rey, Lenny Kravitz
Phillip Broussard Jr.
Engineer and mixer
Red Hot Chili Peppers, Rick Rubin, Adele, Eminem
Jay Jay French
Founder and manager
Twisted Sister
Harley Flanagan
Founder and punk pioneer
Cro-Mags, Stimulators
Bermuda Schwartz
Drummer
“Weird Al” Yankovic
Alex Delicata
Songwriter and producer
Beyoncé, Rihanna, Machine Gun Kelly, OneRepublic
Partnership levels
Choose the level that matches the campaign: a single-episode test, a monthly presence, or category ownership with custom content.
Episode Partner
from $500 / episode
- 1 embedded host read
- Episode notes + link
- YouTube description link
- Good for launch tests
Monthly Partner
from $1,000 / month
- 4 embedded host reads
- 4 newsletter placements
- Site/archive link placement
- Monthly recap
Category Partner
from $2,500 / month
- 4–8 reads / placements
- Category exclusivity window
- Custom Substack post or series
- Short-form clips or demo
Partnerships can be customized around launch timing, category fit, exclusivity, and reporting needs. Prices are starting points; final scope depends on category, exclusivity, creative needs, and campaign length.
Sponsors past and present
- DistroKidTitle sponsor
- Minuendo
- Vinyl Moon
DistroKid had sponsored the show for 114 weeks as of April 2024.
A 30-day pilot
The cleanest starting point is a focused month: enough repetition to be remembered, enough reporting to know what worked, and no complicated production lift.
Week 1
Launch
- Launch read + newsletter placement
- Sponsor link in episode notes
- YouTube description link
Weeks 2–4
Repetition
- Weekly host-read reminders
- Optional short-form cutdowns
- Custom Substack post if included
After day 30
Campaign recap
- Reach, clicks, email metrics
- Top-performing surfaces
- Recommendation for renewal
Pilot scope can be expanded with product education, giveaway mechanics, newsletter-only sends, or category exclusivity.
Book a campaign
A sponsor can show up inside the audio, the video, the inbox, and the searchable archive, not just as a one-off post that disappears.
Sam Friend · beformer.co@gmail.com
PDF, 10 slides, 0.8 MB · October 2026